ASA

The UK Advertising Standards Authority (ASA) has informally resolved a complaint submitted by KwikChex regarding Direct Resorts International http://directresortsinternational.co.uk/.

The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force http://www.timesharetaskforce.org/ which KwikChex manages.

The complaint challenged whether testimonials on the www.directresortsinternational.co.uk website were genuine because the same testimonials were also displayed on another website www.exclusiveweeks.co.uk.

The testimonials have since been removed.

The details of the ASA adjudication can be found on the ASA website – http://www.asa.org.uk