The UK Advertising Standards Authority (ASA) has upheld a complaint submitted by KwikChex regarding Timeshare Solutions Ltd www.timesharesolutionsltd.com/.
The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force www.timesharetaskforce.org/ which KwikChex manages.
The investigation by KwikChex challenged whether the testimonials by “Steve”, Mrs P Swift, Vicky Tomgue and Mrs Wilson were genuine because they understood the same testimonials appeared on another website for another timeshare claims company under different names.
The ASA acknowledged that Timeshare Solutions said they held contact details for those who had given the testimonials. However, advertisers need to hold documentary evidence to demonstrate that testimonials used in their advertising were genuine – contact details for the people who gave them, and that testimonials must relate to the advertised product. The ASA requested evidence of the original testimonials together with the contact details. Timeshare Solutions were unable to demonstrate the testimonials were genuine or that they related to their services. Therefore, the ASA concluded that the use of the testimonials on their website was misleading.
The ASA therefore upheld the complaint and concluded that testimonials must not appear again.
The details of the ASA adjudication can be found on the ASA website – http://www.asa.org.uk