ASA Uphold Complaint against Ultimate Holiday Package/Easy Consulting

ASAThe UK Advertising Standards Authority (ASA) has upheld a complaint submitted by KwikChex regarding Ultimate Holiday Package/Easy Consulting.

A complaint was filed with the Advertising Standards Authority (ASA) in April .

The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force www.timesharetaskforce.org which KwikChex manages.

The complaint challenged (an Ad on a website for a holiday company, www.theultimateholidaypackage.co.uk, which was seen on 27 February 2016) whether:

1. the ad was misleading, because it did not make sufficiently clear that the price of the holidays was dependent on customers attending a timeshare sales presentation and that failure to attend would mean incurring the full cost of the holiday accommodation; and

2. the claim “the single largest provider of promotional holidays in Europe” was misleading and could be substantiated.

Easy Consulting SL t/a The Ultimate Holiday Package did not respond to the ASA’s enquiries.
The ASA upheld the complaint stating that the ad must not appear again in its current form.

Full details of the complaint on the ASA website – https://www.asa.org.uk/Rulings/Adjudications/2016/7/Easy-Consulting-SL/SHP_ADJ_335491.aspx#.V4XZBGh96hc

A previous upheld ASA ruling on a connected business – Love All Inclusive which found that claims of ABTA membership and licensing by the Ministry of Justice were not substantiated and were therefore misleading. Full details of the ASA ruling – https://www.asa.org.uk/Rulings/Adjudications/2015/7/Love-All-Inclusive/SHP_ADJ_303742.aspx#.V4XakGh96hc

A list of connected businesses is available on the Ultimate Holiday Package profile – http://timesharebusinesscheck.org/the-ultimate-holiday-package/

ASA Uphold Complaint against Timeshare Relief UK

ASAThe UK Advertising Standards Authority (ASA) has upheld a complaint submitted by KwikChex regarding Timeshare Relief UK.

A complaint was filed with the Advertising Standards Authority (ASA) in October 2015.

The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force www.timesharetaskforce.org which KwikChex manages.

The complaint challenged whether the following claims were misleading and could be substantiated:
1. “the UK’s leading Timeshare disposal company”; and
2. Mr Warren and his … partners … have saved their clients over £40,000,000 million pounds [sic] in fees …”.
3. KwikChex also challenged whether the claims “New Rules aim to end decades of pressure-selling and release thousands of people from costly and unfair contracts”, “Soon to be implemented Europe-wide rules are expected to back the decision” and “A Norwegian woman was awarded more than £28,000 by the Spanish Supreme Court in March, giving fresh hope to Britons locked in similar arrangements” were misleading because they understood the decision applied only in Spain.

Timeshare Relief UK provided a response by telephone.
The ASA upheld the complaint stating that the ad must not appear again in its current form.

Full details of the complaint on the ASA website – https://www.asa.org.uk/Rulings/Adjudications/2016/3/Timeshare-Relief-UK/SHP_ADJ_313293.aspx#.VugW_o_XKIW*

ASA Uphold Complaint against Easy Consulting SL

ASAThe UK Advertising Standards Authority (ASA) has upheld a complaint submitted by KwikChex regarding Easy Consulting SL t/a www.directresortsinternational.co.uk.

The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force www.timesharetaskforce.org which KwikChex manages.

The investigation by KwikChex challenged that the ad (“All our luxury resorts are from £99 per person … 5 star Luxury Accommodation at RCI … Affiliated Resorts”) was misleading, because it omitted what they believed was a significant condition that the prices of the holidays were dependent on consumers attending a timeshare sales presentation, and that failure to attend would mean incurring the full cost of the holiday accommodation; and that the claim “at RCI … Affiliated Resorts” was misleading, because they understood that the advertiser had no connection with Resort Condominiums International (RCI).

The ASA upheld the complaint stating that the ad must not appear again in its current form.

The full details of the ASA adjudication can be found on the ASA website – http://www.asa.org.uk

ASA Uphold Complaint against Timeshare Solutions Ltd

ASA

The UK Advertising Standards Authority (ASA) has upheld a complaint submitted by KwikChex regarding Timeshare Solutions Ltd www.timesharesolutionsltd.com/.

The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force www.timesharetaskforce.org/ which KwikChex manages.

The investigation by KwikChex challenged whether the testimonials by “Steve”, Mrs P Swift, Vicky Tomgue and Mrs Wilson were genuine because they understood the same testimonials appeared on another website for another timeshare claims company under different names.

The ASA acknowledged that Timeshare Solutions said they held contact details for those who had given the testimonials. However, advertisers need to hold documentary evidence to demonstrate that testimonials used in their advertising were genuine – contact details for the people who gave them, and that testimonials must relate to the advertised product. The ASA requested evidence of the original testimonials together with the contact details. Timeshare Solutions were unable to demonstrate the testimonials were genuine or that they related to their services. Therefore, the ASA concluded that the use of the testimonials on their website was misleading.

The ASA therefore upheld the complaint and concluded that testimonials must not appear again.

The details of the ASA adjudication can be found on the ASA website – http://www.asa.org.uk

ASA Informally Resolve Complaint against Easy Consulting SL t/a Exclusive Weeks

ASA

The UK Advertising Standards Authority (ASA) has informally resolved a complaint submitted by KwikChex regarding Exclusive Weeks http://exclusiveweeks.co.uk/.

The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force http://www.timesharetaskforce.org/ which KwikChex manages.

The complaint challenged the display of a countdown clock promotion which renewed and did not expire on website www.exclusiveweeks.co.uk.

The countdown clock has since been removed.

The details of the ASA adjudication can be found on the ASA website – http://www.asa.org.uk

ASA Informally Resolve Complaint against Easy Consulting SL t/a Direct Resorts International

ASA

The UK Advertising Standards Authority (ASA) has informally resolved a complaint submitted by KwikChex regarding Direct Resorts International http://directresortsinternational.co.uk/.

The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force http://www.timesharetaskforce.org/ which KwikChex manages.

The complaint challenged whether testimonials on the www.directresortsinternational.co.uk website were genuine because the same testimonials were also displayed on another website www.exclusiveweeks.co.uk.

The testimonials have since been removed.

The details of the ASA adjudication can be found on the ASA website – http://www.asa.org.uk

‘Sell your timeshare free’ website exposed over £3.5m refund claims

TheTelegraph

Selltimesharetoday.co.uk continues to flout advertising rules after an investigation found its claims to be misleading.

The original complaint brought forward by the Timeshare Task Force…Timeshare Task Force uses a reputation management firm known as “KwikChex” to challenge adverts for timeshare exit services that it thinks is misleading.

Above excerpts and read the full article on www.telegraph.co.uk

ASA report shows 35% increase in complaints about online ads

ASA

The UK Advertising Standards Authority (ASA) annual report for 2014 clearly demonstrated that there are very justifiable concerns regarding misleading content in online /digital advertising and promotion.

They reveal a 35% increase in complaints about online advertising. In 2014, the Internet overtook television for the first time as the most complained about medium, with 13,477 complaints received. From our own experience, this is very much the tip of the iceberg – and that may be because consumers are not yet fully aware that the ASA remit covers Internet based advertising.

The ASA can investigate all of the following:

    • Banner and display ads
    • Paid for (sponsored) search – including Google Ads
    • Marketing / statements on businesses’ own websites
    • Suspicious reviews

In addition, their remit extends to commercial emails and SMS text message ads.

Where it may be outside of their UK jurisdiction, they can often also refer it to the authority in another country. Information on cross border complaints can be found on this link – https://www.asa.org.uk/About-ASA/Working-with-others/Cross-border-complaints.aspx. And the full details of what the ASA covers can be found here – https://www.asa.org.uk/Consumers/What-we-cover.aspx.

KwikChex would like to express their gratitude to the ASA for their professionalism, fairness and diligence. We have submitted many complaints to them and have always found them to operate to the very highest standards. We will continue to work with them and wish them well with their continuing endeavours to protect consumers.

ASA Informally Resolved Complaint against Sell Business Fast

ASA

The UK Advertising Standards Authority (ASA) has informally resolved a complaint submitted by KwikChex regarding Sell Business Fast http://sellbusinessfast.co.uk (website now down).

The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force http://www.timesharetaskforce.org/ which KwikChex manages.

This challenged a statement on the Sell Business Fast website “We Buy Any Business, Any Condition, Anywhere in the UK” to be misleading advertising as there was no evidence to prove this was true.

After contact was made by the ASA, the Sell Business Fast website was taken down and the matter was concluded informally – click on the following to see the reference on the ASA website – https://www.asa.org.uk/Rulings/Adjudications.aspx?date=29/07/2015#2

ASA Informally Resolved Complaint against Sold Faster

ASA

The UK Advertising Standards Authority (ASA) has informally resolved a complaint submitted by KwikChex regarding Sold Faster http://www.soldfaster.co.uk (website now down).

The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force http://www.timesharetaskforce.org/ which KwikChex manages.

This challenged a statement on the Sold Faster website “Get a guaranteed CASH offer for your house in less than 1 hour!” to be misleading advertising as there was no evidence to prove this was true.

After contact was made by the ASA, the Sold Faster website was taken down and the matter was concluded informally – click on the following to see the reference on the ASA website – https://www.asa.org.uk/Rulings/Adjudications.aspx?date=29/07/2015#2

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