The UK Advertising Standards Authority (ASA) has upheld a complaint submitted by KwikChex regarding Easy Consulting SL t/a www.directresortsinternational.co.uk.
The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force www.timesharetaskforce.org which KwikChex manages.
The investigation by KwikChex challenged that the ad (“All our luxury resorts are from £99 per person … 5 star Luxury Accommodation at RCI … Affiliated Resorts”) was misleading, because it omitted what they believed was a significant condition that the prices of the holidays were dependent on consumers attending a timeshare sales presentation, and that failure to attend would mean incurring the full cost of the holiday accommodation; and that the claim “at RCI … Affiliated Resorts” was misleading, because they understood that the advertiser had no connection with Resort Condominiums International (RCI).
The ASA upheld the complaint stating that the ad must not appear again in its current form.
The full details of the ASA adjudication can be found on the ASA website – http://www.asa.org.uk