The Ultimate Holiday Package

The UK Advertising Standards Authority (ASA) has upheld a complaint submitted by KwikChex regarding Easy Consulting SL t/a www.directresortsinternational.co.uk.

--

The investigation by KwikChex challenged that the ad (“All our luxury resorts are from £99 per person … 5 star Luxury Accommodation at RCI … Affiliated Resorts”) was misleading, because it omitted what they believed was a significant condition that the prices of the holidays were dependent on consumers attending a timeshare sales presentation, and that failure to attend would mean incurring the full cost of the holiday accommodation; and that the claim “at RCI … Affiliated Resorts” was misleading, because they understood that the advertiser had no connection with Resort Condominiums International (RCI).

--

The ASA upheld the complaint stating that the ad must not appear again in its current form.

https://www.asa.org.uk/rulings/easy-consulting-sl-a15-313217.html#.VuLNUo_XKIV

--

The UK Advertising Standards Authority (ASA) has upheld a complaint submitted by KwikChex regarding Ultimate Holiday Package/Easy Consulting.

--

The investigation by KwikChex challenged that the ad was misleading, because it did not make sufficiently clear that the price of the holidays was dependent on customers attending a timeshare sales presentation and that failure to attend would mean incurring the full cost of the holiday accommodation; and the claim “the single largest provider of promotional holidays in Europe” was misleading and could be substantiated.

--

The ASA upheld the complaint stating that the ad must not appear again in its current form.

https://www.asa.org.uk/rulings/easy-consulting-sl-a16-335491.html

--

The UK Advertising Standards Authority (ASA) has upheld a complaint regarding Easy Consulting SL t/a Sky Breaks.

--

The complainant challenged whether the promotion breached the Code.

--

The ASA upheld the complaint stating "The promotion must not be run again in the form complained of. We told Easy Consulting SL to ensure their future promotions included all significant conditions, including information about the number and nature of prizes. We also told them not to falsely claim that consumers had won a prize if they were required to incur a cost to claim the prize."

https://www.asa.org.uk/rulings/easy-consulting-sl-a22-1165406-easy-consulting-sl.html